{"id":776,"date":"2025-07-28T07:25:38","date_gmt":"2025-07-28T07:25:38","guid":{"rendered":"https:\/\/www.muchasmetas.com\/blog\/?p=776"},"modified":"2025-07-28T07:25:38","modified_gmt":"2025-07-28T07:25:38","slug":"seo-local-y-geopublicidad-llega-clientes-lugar-preciso","status":"publish","type":"post","link":"https:\/\/www.muchasmetas.com\/blog\/seo-local-y-geopublicidad-llega-clientes-lugar-preciso\/","title":{"rendered":"SEO Local y Geopublicidad: Llega a tus Clientes en el Lugar Preciso"},"content":{"rendered":"<section id=\"bt_bb_section6a15479759832\" class=\"bt_bb_section bt_bb_layout_boxed_1200 bt_bb_vertical_align_top bt_bb_top_spacing_none bt_bb_bottom_spacing_none pt-blog20\"  data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;,&quot;xl&quot;:&quot;none&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;,&quot;xl&quot;:&quot;none&quot;}}\"><div class=\"bt_bb_port\"><div class=\"bt_bb_cell\"><div class=\"bt_bb_cell_inner\"><div class=\"bt_bb_row \"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div  class=\"bt_bb_column col-xxl-12 col-xl-12 col-xs-12 col-sm-12 col-md-12 col-lg-12 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_normal\" style=\"; --column-width:12;\" data-width=\"12\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_column_content_inner\"><div  class=\"bt_bb_text\" ><\/p>\n<p>En el contexto actual de <strong>globalizaci\u00f3n<\/strong>, la <strong>competencia<\/strong> por los clientes es un desaf\u00edo enorme. En el \u00e1mbito local, llegar a los <strong>potenciales compradores en tu zona de acci\u00f3n<\/strong> es cada vez m\u00e1s importante, pero tambi\u00e9n m\u00e1s complicado. Por eso, tanto el <strong>SEO local<\/strong> como la <strong>geopublicidad<\/strong> (publicidad basada en la ubicaci\u00f3n) se han convertido en pilares fundamentales para peque\u00f1as y medianas empresas.<\/p>\n<p>Estas <strong>estrategias de marketing digital<\/strong> permiten a las marcas conectar con su audiencia justo donde y cuando lo necesitan. Cada vez m\u00e1s usuarios realizan <strong>b\u00fasquedas de productos o servicios relativas a su ubicaci\u00f3n<\/strong> (\u201ccerca de m\u00ed\u201d) esperando resultados inmediatos y relevantes. Para las empresas occidentales \u2013especialmente en Europa y Espa\u00f1a, donde Google domina m\u00e1s del 95% de las b\u00fasquedas m\u00f3viles\u2013 aprovechar estas tendencias es fundamental para no perder terreno frente a la competencia.<\/p>\n<p><\/p>\n<p>\n<\/div><div data-bb-version=\"4.9.8\" class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_small bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_small&quot;,&quot;xxl&quot;:&quot;small&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><div class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_medium bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_medium&quot;,&quot;xxl&quot;:&quot;medium&quot;,&quot;xl&quot;:&quot;medium&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;,&quot;xl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;,&quot;xl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"bt_bb_row \"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div  class=\"bt_bb_column col-xxl-12 col-xl-12 col-xs-12 col-sm-12 col-md-12 col-lg-12 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_normal\" style=\"; --column-width:12;\" data-width=\"12\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_column_content_inner\"><header data-bb-version=\"5.2.9\" class=\"bt_bb_headline bt_bb_dash_none bt_bb_size_inherit bt_bb_align_inherit\" data-bt-override-class=\"{&quot;bt_bb_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_size_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;},&quot;bt_bb_align_&quot;:{&quot;current_class&quot;:&quot;bt_bb_align_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;},&quot;bt_bb_animation_&quot;:{&quot;current_class&quot;:&quot;bt_bb_animation_no_animation&quot;,&quot;xxl&quot;:&quot;no_animation&quot;}}\"><h2 class=\"bt_bb_headline_tag\"><span class=\"bt_bb_headline_content\"><span>La Importancia del SEO Local en 2025<\/span><\/span><\/h2><\/header><div  class=\"bt_bb_text\" ><\/p>\n<p>\u00bfQu\u00e9 es el <strong>SEO local<\/strong>? Esta estrategia se basa en optimizar la presencia digital de un negocio para aparecer en <strong>b\u00fasquedas geogr\u00e1ficamente localizadas<\/strong> (por ejemplo, \u201crestaurante italiano en Oviedo\u201d).<\/p>\n<p>Se estima que <strong>casi la mitad (46%) de todas las b\u00fasquedas en Google tienen intenci\u00f3n local<\/strong>, <a href=\"https:\/\/www.seo.com\/es\/blog\/seo-statistics\/\" target=\"_blank\" rel=\"noopener\">seg\u00fan recoge seo.com<\/a>. Una amplia mayor\u00eda (alrededor del <strong>97%<\/strong>) se informa acerca de negocios locales en Internet m\u00e1s que en cualquier otro medio, lo que demuestra que <strong>si un negocio no aparece en los resultados locales, es invisible<\/strong> para la mayor\u00eda de su p\u00fablico objetivo.<\/p>\n<p>\n<\/div><div data-bb-version=\"5.2.9\" class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_normal bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_animation_&quot;:{&quot;current_class&quot;:&quot;bt_bb_animation_no_animation&quot;,&quot;xxl&quot;:&quot;no_animation&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><div data-bb-version=\"5.2.9\" class=\"bt_bb_image bt_bb_shape_square bt_bb_target_self bt_bb_align_inherit bt_bb_hover_style_simple bt_bb_content_display_always bt_bb_content_align_middle\" style=\"border: 1px solid #f3f3f3;\" data-bt-override-class=\"{&quot;bt_bb_align_&quot;:{&quot;current_class&quot;:&quot;bt_bb_align_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;},&quot;bt_bb_content_display_&quot;:{&quot;current_class&quot;:&quot;bt_bb_content_display_always&quot;,&quot;xxl&quot;:&quot;always&quot;},&quot;bt_bb_animation_&quot;:{&quot;current_class&quot;:&quot;bt_bb_animation_no_animation&quot;,&quot;xxl&quot;:&quot;no_animation&quot;}}\"><span><img loading=\"lazy\" decoding=\"async\" width=\"1473\" height=\"1249\" src=\"https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2025\/07\/seo-local-ejemplo-busqueda-geolocalizada-google.png\" class=\"attachment-full size-full\" alt=\"SEO local, ejemplo de b\u00fasqueda geolocalizada en Google\" data-full_image_src=\"https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2025\/07\/seo-local-ejemplo-busqueda-geolocalizada-google.png\" title=\"SEO local, ejemplo de b\u00fasqueda geolocalizada en Google\" srcset=\"https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2025\/07\/seo-local-ejemplo-busqueda-geolocalizada-google.png 1473w, https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2025\/07\/seo-local-ejemplo-busqueda-geolocalizada-google-300x254.png 300w, https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2025\/07\/seo-local-ejemplo-busqueda-geolocalizada-google-1024x868.png 1024w, https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2025\/07\/seo-local-ejemplo-busqueda-geolocalizada-google-768x651.png 768w, https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2025\/07\/seo-local-ejemplo-busqueda-geolocalizada-google-1200x1018.png 1200w\" sizes=\"auto, (max-width: 1473px) 100vw, 1473px\" \/><\/span><\/div><div data-bb-version=\"5.2.9\" class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_normal bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_animation_&quot;:{&quot;current_class&quot;:&quot;bt_bb_animation_no_animation&quot;,&quot;xxl&quot;:&quot;no_animation&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><div  class=\"bt_bb_text\" ><\/p>\n<p>Invertir en SEO local es invertir en visibilidad y confianza. Y <strong>no s\u00f3lo basta con tener un sitio web bien optimizado para SEO local<\/strong>.<\/p>\n<p>Por ejemplo, <strong>Google<\/strong> privilegia los resultados cercanos y relevantes, mostrando frecuentemente en el SERP los <strong>resultados con los negocios locales mejor posicionados en Google Maps<\/strong>. Para aparecer all\u00ed, es clave optimizar la ficha del <strong>Perfil de Empresa de Google<\/strong> (antes <em>Google My Business<\/em>) con informaci\u00f3n actualizada, fotos y rese\u00f1as.<\/p>\n<p>La recompensa vale la pena: los <strong>negocios verificados<\/strong> reciben <a href=\"https:\/\/birdeye.com\/blog\/state-of-google-business-profiles\/\" target=\"_blank\" rel=\"noopener\"><strong>4 veces m\u00e1s visitas y un 12% m\u00e1s de llamadas<\/strong><\/a> que los negocios no verificados. Y no solo es cuesti\u00f3n de vistas, sino de <strong>credibilidad<\/strong>: los consumidores tienen <a href=\"https:\/\/seoprofy.com\/blog\/local-seo-statistics\/\" target=\"_blank\" rel=\"noopener\"><strong>2,7 veces m\u00e1s probabilidades de confiar<\/strong><\/a> en una empresa que cuenta con un perfil de negocio completo y bien gestionado en Google.<\/p>\n<p>Mantener un perfil activo, gestionando las rese\u00f1as de la comunidad y actualizando la informaci\u00f3n del negocio es imprescindible para <strong>ser visible y relevante en tu \u00e1rea local<\/strong>.<\/p>\n<p>\n<\/div><div data-bb-version=\"4.9.8\" class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_medium bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_medium&quot;,&quot;xxl&quot;:&quot;medium&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><div data-bb-version=\"5.2.9\" class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_small bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_small&quot;,&quot;xxl&quot;:&quot;small&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_animation_&quot;:{&quot;current_class&quot;:&quot;bt_bb_animation_no_animation&quot;,&quot;xxl&quot;:&quot;no_animation&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"bt_bb_row \"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div  class=\"bt_bb_column col-xxl-12 col-xl-12 col-xs-12 col-sm-12 col-md-12 col-lg-12 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_normal\" style=\"; --column-width:12;\" data-width=\"12\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_column_content_inner\"><header data-bb-version=\"5.2.9\" class=\"bt_bb_headline bt_bb_dash_none bt_bb_size_inherit bt_bb_align_inherit\" data-bt-override-class=\"{&quot;bt_bb_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_size_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;},&quot;bt_bb_align_&quot;:{&quot;current_class&quot;:&quot;bt_bb_align_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;},&quot;bt_bb_animation_&quot;:{&quot;current_class&quot;:&quot;bt_bb_animation_no_animation&quot;,&quot;xxl&quot;:&quot;no_animation&quot;}}\"><h2 class=\"bt_bb_headline_tag\"><span class=\"bt_bb_headline_content\"><span>Impacto en la Visibilidad y las Ventas Online y Offline<\/span><\/span><\/h2><\/header><div  class=\"bt_bb_text\" ><\/p>\n<p>El SEO local no solo genera clics, sino tambi\u00e9n <strong>ventas y conversiones<\/strong>: clientes. Diversos estudios muestran que <strong>las b\u00fasquedas locales suelen traducirse r\u00e1pidamente en acciones del cliente<\/strong>, tanto <em>online<\/em> como <em>offline<\/em>:<\/p>\n<ul class=\"box-vio ul-arrow-list\">\n<li><strong>Alta tasa de conversi\u00f3n<\/strong>: El <strong>88%<\/strong> de las <strong>b\u00fasquedas locales<\/strong> realizadas desde un <strong>m\u00f3vil<\/strong> conducen a una llamada telef\u00f3nica o una visita al negocio en <a href=\"https:\/\/www.seo.com\/es\/blog\/seo-statistics\/\" target=\"_blank\" rel=\"noopener\"><strong>menos de 24 horas<\/strong><\/a>. Los usuarios que buscan, por ejemplo, \u201cfarmacia cerca de m\u00ed\u201d, normalmente necesitan <strong>una soluci\u00f3n en el momento en el que buscan<\/strong>, lo que explica estas tasas tan altas de conversi\u00f3n r\u00e1pida.<\/li>\n<li><strong>De la b\u00fasqueda a la compra<\/strong>: Hasta un <strong>78% de las b\u00fasquedas locales terminan en una compra<\/strong>, <a href=\"https:\/\/seoprofy.com\/blog\/local-seo-statistics\/\" target=\"_blank\" rel=\"noopener\">seg\u00fan seoprofy.com<\/a>. Esto significa que tres de cada cuatro personas que realiza una b\u00fasqueda local acaba comprando un producto o contratando un servicio <strong>ya sea <em>online<\/em> u <em>offline<\/em><\/strong>.<\/li>\n<li><strong>Visibilidad y descubrimiento<\/strong>: La <a href=\"https:\/\/seoprofy.com\/blog\/local-seo-statistics\" target=\"_blank\" rel=\"noopener\">mitad de los consumidores<\/a> utiliza los buscadores para encontrar la <strong>direcci\u00f3n f\u00edsica de tiendas<\/strong> y <strong>horarios de apertura u otra informaci\u00f3n antes de visitar un establecimiento<\/strong>. Si tu negocio no aparece con estos datos actualizados, est\u00e1s perdiendo visitas f\u00edsicas, tangibles.<\/li>\n<li><strong>Ventaja competitiva local<\/strong>: A\u00fan existe oportunidad para destacar, ya que <strong>todav\u00eda hay pymes que no optimizan su SEO local<\/strong>. Adelantarse a esta tendencia antes que la competencia te permitir\u00e1 captar esa cuota de mercado local desatendida con relativamente poco esfuerzo.<\/li>\n<\/ul>\n<p>En resumen, un buen posicionamiento local equivale a <strong>m\u00e1s visibilidad, m\u00e1s visitas y m\u00e1s ventas<\/strong>. Es una estrategia de marketing digital con un <strong>retorno muy tangible<\/strong> en el mundo f\u00edsico.<\/p>\n<p>\n<\/div><div data-bb-version=\"5.2.9\" class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_medium bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_medium&quot;,&quot;xxl&quot;:&quot;medium&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_animation_&quot;:{&quot;current_class&quot;:&quot;bt_bb_animation_no_animation&quot;,&quot;xxl&quot;:&quot;no_animation&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><div data-bb-version=\"5.2.9\" class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_small bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_small&quot;,&quot;xxl&quot;:&quot;small&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_animation_&quot;:{&quot;current_class&quot;:&quot;bt_bb_animation_no_animation&quot;,&quot;xxl&quot;:&quot;no_animation&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"bt_bb_row \"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div  class=\"bt_bb_column col-xxl-12 col-xl-12 col-xs-12 col-sm-12 col-md-12 col-lg-12 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_normal\" style=\"; --column-width:12;\" data-width=\"12\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_column_content_inner\"><header data-bb-version=\"5.2.9\" class=\"bt_bb_headline bt_bb_dash_none bt_bb_size_inherit bt_bb_align_inherit\" data-bt-override-class=\"{&quot;bt_bb_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_size_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;},&quot;bt_bb_align_&quot;:{&quot;current_class&quot;:&quot;bt_bb_align_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;},&quot;bt_bb_animation_&quot;:{&quot;current_class&quot;:&quot;bt_bb_animation_no_animation&quot;,&quot;xxl&quot;:&quot;no_animation&quot;}}\"><h2 class=\"bt_bb_headline_tag\"><span class=\"bt_bb_headline_content\"><span>Geopublicidad: el Poder del D\u00f3nde en la Publicidad Digital<\/span><\/span><\/h2><\/header><div  class=\"bt_bb_text\" ><\/p>\n<p>Mientras el SEO local se enfoca en las b\u00fasquedas org\u00e1nicas, la <strong>geopublicidad<\/strong> (o <strong>geomarketing<\/strong>) consiste en utilizar la <strong>ubicaci\u00f3n del usuario para dirigirle anuncios personalizados<\/strong>. Es decir, aprovechar datos de GPS, Wi-Fi o <strong>geovallas<\/strong> (<strong><em>geofencing<\/em><\/strong>) para mostrar el mensaje correcto en el lugar preciso. Un ejemplo cl\u00e1sico son los anuncios que recibes en tu m\u00f3vil al pasar cerca de una tienda o tras haberla visitado recientemente.<\/p>\n<p>\u00bfPor qu\u00e9 la geopublicidad se ha vuelto tan relevante? Porque aporta <strong>contexto y relevancia<\/strong>. Un anuncio gen\u00e9rico puede pasar desapercibido, pero uno <strong>adaptado a <em>d\u00f3nde est\u00e1s<\/em> y <em>qu\u00e9 est\u00e1s haciendo<\/em><\/strong> tiende a captar tu atenci\u00f3n.<\/p>\n<p>\n<\/div><div data-bb-version=\"5.2.9\" class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_normal bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_animation_&quot;:{&quot;current_class&quot;:&quot;bt_bb_animation_no_animation&quot;,&quot;xxl&quot;:&quot;no_animation&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><div data-bb-version=\"5.2.9\" class=\"bt_bb_image bt_bb_shape_square bt_bb_target_self bt_bb_align_inherit bt_bb_hover_style_simple bt_bb_content_display_always bt_bb_content_align_middle\" data-bt-override-class=\"{&quot;bt_bb_align_&quot;:{&quot;current_class&quot;:&quot;bt_bb_align_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;},&quot;bt_bb_content_display_&quot;:{&quot;current_class&quot;:&quot;bt_bb_content_display_always&quot;,&quot;xxl&quot;:&quot;always&quot;},&quot;bt_bb_animation_&quot;:{&quot;current_class&quot;:&quot;bt_bb_animation_no_animation&quot;,&quot;xxl&quot;:&quot;no_animation&quot;}}\"><span><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2025\/07\/geofencing-imagen-muchas-metas.jpg\" class=\"attachment-full size-full\" alt=\"Imagen sobre Geofencing, Muchas Metas\" data-full_image_src=\"https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2025\/07\/geofencing-imagen-muchas-metas.jpg\" title=\"Imagen sobre Geofencing, Muchas Metas\" srcset=\"https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2025\/07\/geofencing-imagen-muchas-metas.jpg 1200w, https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2025\/07\/geofencing-imagen-muchas-metas-300x200.jpg 300w, https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2025\/07\/geofencing-imagen-muchas-metas-1024x683.jpg 1024w, https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2025\/07\/geofencing-imagen-muchas-metas-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/span><\/div><div data-bb-version=\"5.2.9\" class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_normal bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_animation_&quot;:{&quot;current_class&quot;:&quot;bt_bb_animation_no_animation&quot;,&quot;xxl&quot;:&quot;no_animation&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><div  class=\"bt_bb_text\" ><\/p>\n<p>La <strong>adopci\u00f3n de la geopublicidad<\/strong> ya es masiva entre los marketers occidentales. Actualmente, alrededor de <strong>8 de cada 10 anunciantes utilizan la segmentaci\u00f3n por ubicaci\u00f3n en sus campa\u00f1as digitales<\/strong>. Plataformas como <strong>Google Ads o Facebook Ads<\/strong> permiten afinar la audiencia por radio de distancia, c\u00f3digo postal o incluso sitios espec\u00edficos (ej. aeropuertos, eventos, tiendas de la competencia).<\/p>\n<div class=\"fondo-gris\">\n<p><strong>Un caso pr\u00e1ctico<\/strong>: una cadena de comida r\u00e1pida puede aplicar <em>geofencing<\/em> alrededor de sus locales para que, si pasas cerca a la hora de comer, veas en tu m\u00f3vil una oferta del men\u00fa del d\u00eda. Estas t\u00e1cticas han demostrado <a href=\"https:\/\/www.memob.com\/es\/blog\/2025-top-geomarketing-trends\/\" target=\"_blank\" rel=\"noopener\"><strong>aumentar las visitas en tienda, las compras por impulso y las conversiones<\/strong><\/a> instant\u00e1neas.<\/p>\n<\/div>\n<p>Ahora bien, aprovechar la geopublicidad eficazmente requiere m\u00e1s que solo activar la segmentaci\u00f3n por ubicaci\u00f3n. Implica <strong>recoger y analizar datos de localizaci\u00f3n de forma inteligente<\/strong>. Es importante <strong>encuestar a los clientes<\/strong> acerca de la manera en que han llegado a tu negocio y aprovechar al m\u00e1ximo toda esa <strong>informaci\u00f3n <em>offline<\/em><\/strong> para apuntalar tu estrategia de publicidad geolocalizada y asegurar una <strong>atribuci\u00f3n de ventas<\/strong> correcta.<\/p>\n<p>La <strong>geopublicidad<\/strong> act\u00faa como puente entre el mundo digital y el f\u00edsico, y quienes cruzan ese puente antes est\u00e1n cosechando los beneficios.<\/p>\n<p>\n<\/div><div data-bb-version=\"5.2.9\" class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_medium bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_medium&quot;,&quot;xxl&quot;:&quot;medium&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_animation_&quot;:{&quot;current_class&quot;:&quot;bt_bb_animation_no_animation&quot;,&quot;xxl&quot;:&quot;no_animation&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><div data-bb-version=\"5.2.9\" class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_small bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_small&quot;,&quot;xxl&quot;:&quot;small&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_animation_&quot;:{&quot;current_class&quot;:&quot;bt_bb_animation_no_animation&quot;,&quot;xxl&quot;:&quot;no_animation&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"bt_bb_row \"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div data-bb-version=\"5.2.6\"  class=\"bt_bb_column col-xxl-12 col-xl-12 col-xs-12 col-sm-12 col-md-12 col-lg-12 ul-titulos bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_none\" style=\"; --column-width:12;\" data-width=\"12\" data-bt-override-class=\"{&quot;bt_bb_align_&quot;:{&quot;current_class&quot;:&quot;bt_bb_align_left&quot;,&quot;xxl&quot;:&quot;left&quot;},&quot;bt_bb_padding_&quot;:{&quot;current_class&quot;:&quot;bt_bb_padding_none&quot;,&quot;xxl&quot;:&quot;none&quot;},&quot;bt_bb_animation_&quot;:{&quot;current_class&quot;:&quot;bt_bb_animation_no_animation&quot;,&quot;xxl&quot;:&quot;no_animation&quot;}}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_column_content_inner\"><header data-bb-version=\"5.2.9\" class=\"bt_bb_headline bt_bb_dash_none bt_bb_size_inherit bt_bb_align_inherit\" data-bt-override-class=\"{&quot;bt_bb_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_size_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;},&quot;bt_bb_align_&quot;:{&quot;current_class&quot;:&quot;bt_bb_align_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;},&quot;bt_bb_animation_&quot;:{&quot;current_class&quot;:&quot;bt_bb_animation_no_animation&quot;,&quot;xxl&quot;:&quot;no_animation&quot;}}\"><h2 class=\"bt_bb_headline_tag\"><span class=\"bt_bb_headline_content\"><span>Conclusiones<\/span><\/span><\/h2><\/header><div  class=\"bt_bb_text\" ><\/p>\n<p>Tanto el SEO local como la geopublicidad demuestran que <strong>el \u201cd\u00f3nde\u201d es tan importante como el \u201cqu\u00e9\u201d en marketing<\/strong>. Optimizar tu presencia para b\u00fasquedas locales te asegura <strong>visibilidad ante clientes cercanos con intenci\u00f3n de compra<\/strong>, y complementarlo con campa\u00f1as de geopublicidad te permite <strong>atraerlos activamente en el momento justo<\/strong>.<\/p>\n<p>La tendencia es clara y est\u00e1 respaldada por las grandes consultoras y plataformas: el marketing geolocalizado ya es una <strong>estrategia exitosa<\/strong>. Las empresas que sepan aprovecharlo ver\u00e1n crecer su <strong>visibilidad<\/strong> de marca a nivel local y notar\u00e1n ese impacto directamente en sus <strong>ventas<\/strong>.<\/p>\n<p>\n<\/div><div data-bb-version=\"4.9.8\" class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_medium bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_medium&quot;,&quot;xxl&quot;:&quot;medium&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><div data-bb-version=\"4.9.8\" class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_small bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_small&quot;,&quot;xxl&quot;:&quot;small&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"bt_bb_row \"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div  class=\"bt_bb_column col-xxl-12 col-xl-12 col-xs-12 col-sm-12 col-md-12 col-lg-12 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_normal\" style=\"; --column-width:12;\" data-width=\"12\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_column_content_inner\"><div  class=\"bt_bb_text\" ><\/p>\n<div class=\"box-gris\" style=\"text-align: center;\">\n<h3 style=\"font-size: 24px; line-height: 32px; color: #982783;\">Somos una Agencia de Marketing Digital especializada en<br \/>\nla creaci\u00f3n y optimizaci\u00f3n de estrategias basadas en datos.<\/h3>\n<p><span style=\"color: #000000;\"><strong>\u00a1Hacemos de tus metas las nuestras!<\/strong><\/span><\/p>\n<div class=\"text-center\"><a class=\"btn btn-theme know-more-btn\" href=\"https:\/\/www.muchasmetas.es\/contacto\">Cont\u00e1ctanos<\/a><\/div>\n<\/div>\n<p>\n<\/div><div class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_small bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" 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