{"id":670,"date":"2025-04-10T14:38:31","date_gmt":"2025-04-10T14:38:31","guid":{"rendered":"https:\/\/www.muchasmetas.com\/blog\/?p=670"},"modified":"2025-06-18T07:43:06","modified_gmt":"2025-06-18T07:43:06","slug":"meta-ai-espana-nuevo-escenario","status":"publish","type":"post","link":"https:\/\/www.muchasmetas.com\/blog\/meta-ai-espana-nuevo-escenario\/","title":{"rendered":"Meta AI desembarca en Espa\u00f1a: \u00bfQu\u00e9 escenario abre esta nueva integraci\u00f3n?"},"content":{"rendered":"<section id=\"bt_bb_section69e0e5cbb8ab1\" class=\"bt_bb_section bt_bb_layout_boxed_1200 bt_bb_vertical_align_top bt_bb_top_spacing_none bt_bb_bottom_spacing_none pt-blog20\"  data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;,&quot;xl&quot;:&quot;none&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;,&quot;xl&quot;:&quot;none&quot;}}\"><div class=\"bt_bb_port\"><div class=\"bt_bb_cell\"><div class=\"bt_bb_cell_inner\"><div class=\"bt_bb_row \"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div  class=\"bt_bb_column col-xxl-12 col-xl-12 col-xs-12 col-sm-12 col-md-12 col-lg-12 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_normal\" style=\"; --column-width:12;\" data-width=\"12\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_column_content_inner\"><div  class=\"bt_bb_text\" ><\/p>\n<p>La integraci\u00f3n de la <strong>Inteligencia Artificial (IA)<\/strong> en nuestro d\u00eda a d\u00eda avanza a un ritmo vertiginoso. Uno de los \u00faltimos ejemplos es el de la <strong>IA de Meta<\/strong>, que acaba de llegar a Espa\u00f1a integrada en las principales redes sociales del gigante tecnol\u00f3gico: <strong>WhatsApp, Instagram, Facebook y Messenger<\/strong>.<\/p>\n<p><\/div><div data-bb-version=\"4.9.8\" class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_small bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_small&quot;,&quot;xxl&quot;:&quot;small&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><div class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_medium bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_medium&quot;,&quot;xxl&quot;:&quot;medium&quot;,&quot;xl&quot;:&quot;medium&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;,&quot;xl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;,&quot;xl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"bt_bb_row \"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div  class=\"bt_bb_column col-xxl-12 col-xl-12 col-xs-12 col-sm-12 col-md-12 col-lg-12 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_normal\" style=\"; --column-width:12;\" data-width=\"12\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_column_content_inner\"><header data-bb-version=\"5.2.6\" class=\"bt_bb_headline bt_bb_dash_none bt_bb_size_inherit bt_bb_align_inherit\" data-bt-override-class=\"{&quot;bt_bb_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_size_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;},&quot;bt_bb_align_&quot;:{&quot;current_class&quot;:&quot;bt_bb_align_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;},&quot;bt_bb_animation_&quot;:{&quot;current_class&quot;:&quot;bt_bb_animation_no_animation&quot;,&quot;xxl&quot;:&quot;no_animation&quot;}}\"><h2 class=\"bt_bb_headline_tag\"><span class=\"bt_bb_headline_content\"><span>\u00bfQu\u00e9 Diferencia a Meta AI de otras IAs del Mercado?<\/span><\/span><\/h2><\/header><div  class=\"bt_bb_text\" ><\/p>\n<p>Basada en su propio <strong>modelo de lenguaje<\/strong>, <strong>Llama<\/strong> (en su versi\u00f3n 3.2 actualmente), este asistente de Meta tiene la particularidad de que est\u00e1 <strong>directamente integrado en estas apps<\/strong> como un chatbot, sin necesidad de recurrir a una app externa.<\/p>\n<p>Para acceder a ella, basta con <strong>pulsar el bot\u00f3n con el logo de Meta AI<\/strong>, acceder a las <strong>barras de b\u00fasqueda de la apps<\/strong> o en <strong>conversaciones privadas o grupos<\/strong> escribiendo @Meta AI.<\/p>\n<p>Como asistente conversacional, <strong>incorpora las funcionalidades presentes en otras IAs<\/strong>, como ChatGPT, Gemini o Copilot:<\/p>\n<ul class=\"box-vio ul-arrow-list\">\n<li><strong>Responder preguntas<\/strong>. Al igual que otros modelos de lenguaje, puede responder a preguntas generales de manera sencilla o profundizar en temas de tu inter\u00e9s.<\/li>\n<li><strong>Generar texto<\/strong>. Desde un mensaje personalizado hasta una tabla o un calendario, puede crear textos a petici\u00f3n.<\/li>\n<li><strong>Hacer b\u00fasquedas<\/strong>. Meta AI est\u00e1 conectada a internet en tiempo real y utiliza tanto Google como Bing como buscadores de referencia.<\/li>\n<li><strong>Crear im\u00e1genes<\/strong>. Si bien esta opci\u00f3n est\u00e1 disponible en Estados Unidos, en la fecha en la que se redact\u00f3 este art\u00edculo, a\u00fan no estaba activa en Europa.<\/li>\n<\/ul>\n<p>\n<\/div><div data-bb-version=\"5.2.9\" class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_small bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_small&quot;,&quot;xxl&quot;:&quot;small&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_animation_&quot;:{&quot;current_class&quot;:&quot;bt_bb_animation_no_animation&quot;,&quot;xxl&quot;:&quot;no_animation&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><div data-bb-version=\"5.2.9\" class=\"bt_bb_image img-sombras bt_bb_shape_square bt_bb_target_self bt_bb_align_inherit bt_bb_hover_style_simple bt_bb_content_display_always bt_bb_content_align_middle\" data-bt-override-class=\"{&quot;bt_bb_align_&quot;:{&quot;current_class&quot;:&quot;bt_bb_align_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;},&quot;bt_bb_content_display_&quot;:{&quot;current_class&quot;:&quot;bt_bb_content_display_always&quot;,&quot;xxl&quot;:&quot;always&quot;},&quot;bt_bb_animation_&quot;:{&quot;current_class&quot;:&quot;bt_bb_animation_no_animation&quot;,&quot;xxl&quot;:&quot;no_animation&quot;}}\"><span><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2025\/04\/acceder-meta-ai-instagram.jpg\" class=\"attachment-full size-full\" alt=\"Acceso a Meta AI desde la barra de b\u00fasqueda de Instagram y desde la bandeja de mensajes directos.\" data-full_image_src=\"https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2025\/04\/acceder-meta-ai-instagram.jpg\" title=\"Acceso a Meta AI desde la barra de b\u00fasqueda de Instagram y desde la bandeja de mensajes directos.\" srcset=\"https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2025\/04\/acceder-meta-ai-instagram.jpg 1920w, https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2025\/04\/acceder-meta-ai-instagram-300x169.jpg 300w, https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2025\/04\/acceder-meta-ai-instagram-1024x576.jpg 1024w, https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2025\/04\/acceder-meta-ai-instagram-768x432.jpg 768w, https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2025\/04\/acceder-meta-ai-instagram-1536x864.jpg 1536w, https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2025\/04\/acceder-meta-ai-instagram-1200x675.jpg 1200w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/span><\/div><div data-bb-version=\"5.2.9\" class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_normal bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_animation_&quot;:{&quot;current_class&quot;:&quot;bt_bb_animation_no_animation&quot;,&quot;xxl&quot;:&quot;no_animation&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><div  class=\"bt_bb_text\" ><\/p>\n<p>Sin embargo, <strong>\u00bfqu\u00e9 diferencia a este de otros asistentes?<\/strong><\/p>\n<ul class=\"box-gris ul-arrow-list\">\n<li><strong>B\u00fasqueda de contenido audiovisual<\/strong>. Esta funci\u00f3n te permite, en Instagram, buscar reels relacionados con el contenido que le pidas.<\/li>\n<li><strong>Intervenci\u00f3n en conversaciones grupales<\/strong>. Puedes incorporar a Meta AI en grupos con m\u00e1s usuarios, una funci\u00f3n novedosa.<\/li>\n<li><strong>Integraci\u00f3n nativa<\/strong>. No necesitas descargar una app nueva, simplemente se a\u00f1adir\u00e1 tras una actualizaci\u00f3n.<\/li>\n<\/ul>\n<p>\n<\/div><div data-bb-version=\"4.9.8\" class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_medium bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_medium&quot;,&quot;xxl&quot;:&quot;medium&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><div data-bb-version=\"4.9.8\" class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_small bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_small&quot;,&quot;xxl&quot;:&quot;small&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"bt_bb_row \"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div  class=\"bt_bb_column col-xxl-12 col-xl-12 col-xs-12 col-sm-12 col-md-12 col-lg-12 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_normal\" style=\"; --column-width:12;\" data-width=\"12\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_column_content_inner\"><header data-bb-version=\"5.2.9\" class=\"bt_bb_headline bt_bb_dash_none bt_bb_size_inherit bt_bb_align_inherit\" data-bt-override-class=\"{&quot;bt_bb_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_size_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;},&quot;bt_bb_align_&quot;:{&quot;current_class&quot;:&quot;bt_bb_align_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;},&quot;bt_bb_animation_&quot;:{&quot;current_class&quot;:&quot;bt_bb_animation_no_animation&quot;,&quot;xxl&quot;:&quot;no_animation&quot;}}\"><h2 class=\"bt_bb_headline_tag\"><span class=\"bt_bb_headline_content\"><span>\u00bfQu\u00e9 Limitaciones Presenta?<\/span><\/span><\/h2><\/header><div  class=\"bt_bb_text\" ><\/p>\n<p>Como otros asistentes de inteligencia artificial, si Meta AI considera que puede elaborar una buena respuesta a tus consultas sin consultar en Internet, usar\u00e1 su modelo interno para generarla. De esta manera, puede dar pie a <strong>imprecisiones, datos falsos o invenciones<\/strong>.<\/p>\n<p>No obstante, tras cada respuesta que implique una b\u00fasqueda, <strong>Meta AI se\u00f1ala las fuentes<\/strong> de las que ha extra\u00eddo la informaci\u00f3n.<\/p>\n<p>\n<\/div><div data-bb-version=\"4.9.8\" class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_small bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_small&quot;,&quot;xxl&quot;:&quot;small&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><div data-bb-version=\"5.2.9\" class=\"bt_bb_image img-sombras bt_bb_shape_square bt_bb_target_self bt_bb_align_inherit bt_bb_hover_style_simple bt_bb_content_display_always bt_bb_content_align_middle\" data-bt-override-class=\"{&quot;bt_bb_align_&quot;:{&quot;current_class&quot;:&quot;bt_bb_align_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;},&quot;bt_bb_content_display_&quot;:{&quot;current_class&quot;:&quot;bt_bb_content_display_always&quot;,&quot;xxl&quot;:&quot;always&quot;},&quot;bt_bb_animation_&quot;:{&quot;current_class&quot;:&quot;bt_bb_animation_no_animation&quot;,&quot;xxl&quot;:&quot;no_animation&quot;}}\"><span><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2025\/04\/consulta-tiempo-real-meta-ai.jpg\" class=\"attachment-full size-full\" alt=\"Consulta a Meta AI en tiempo real sobre la bolsa espa\u00f1ola, con atribuci\u00f3n de fuentes.\" data-full_image_src=\"https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2025\/04\/consulta-tiempo-real-meta-ai.jpg\" title=\"Consulta a Meta AI en tiempo real sobre la bolsa espa\u00f1ola, con atribuci\u00f3n de fuentes.\" srcset=\"https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2025\/04\/consulta-tiempo-real-meta-ai.jpg 1920w, https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2025\/04\/consulta-tiempo-real-meta-ai-300x169.jpg 300w, https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2025\/04\/consulta-tiempo-real-meta-ai-1024x576.jpg 1024w, https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2025\/04\/consulta-tiempo-real-meta-ai-768x432.jpg 768w, https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2025\/04\/consulta-tiempo-real-meta-ai-1536x864.jpg 1536w, https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2025\/04\/consulta-tiempo-real-meta-ai-1200x675.jpg 1200w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/span><\/div><div data-bb-version=\"4.9.8\" class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_small bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_small&quot;,&quot;xxl&quot;:&quot;small&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><div  class=\"bt_bb_text\" ><\/p>\n<p>Adem\u00e1s, la <strong>privacidad de las conversaciones<\/strong> est\u00e1 empezando a ser una preocupaci\u00f3n entre los usuarios. El hecho de poder incluir al asistente en conversaciones grupales y que \u00e9ste \u201clea\u201d parte de los mensajes plantea la duda sobre qu\u00e9 uso har\u00e1 de esas comunicaciones personales el modelo.<\/p>\n<p>\n<\/div><div data-bb-version=\"5.2.9\" class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_medium bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_medium&quot;,&quot;xxl&quot;:&quot;medium&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_animation_&quot;:{&quot;current_class&quot;:&quot;bt_bb_animation_no_animation&quot;,&quot;xxl&quot;:&quot;no_animation&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><div data-bb-version=\"5.2.9\" class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_small bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_small&quot;,&quot;xxl&quot;:&quot;small&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_animation_&quot;:{&quot;current_class&quot;:&quot;bt_bb_animation_no_animation&quot;,&quot;xxl&quot;:&quot;no_animation&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><div data-bb-version=\"5.2.9\" class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_small bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_small&quot;,&quot;xxl&quot;:&quot;small&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_animation_&quot;:{&quot;current_class&quot;:&quot;bt_bb_animation_no_animation&quot;,&quot;xxl&quot;:&quot;no_animation&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"bt_bb_row \"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div  class=\"bt_bb_column col-xxl-12 col-xl-12 col-xs-12 col-sm-12 col-md-12 col-lg-12 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_normal\" style=\"; --column-width:12;\" data-width=\"12\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_column_content_inner\"><header data-bb-version=\"5.2.9\" class=\"bt_bb_headline bt_bb_dash_none bt_bb_size_inherit bt_bb_align_inherit\" data-bt-override-class=\"{&quot;bt_bb_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_size_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;},&quot;bt_bb_align_&quot;:{&quot;current_class&quot;:&quot;bt_bb_align_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;},&quot;bt_bb_animation_&quot;:{&quot;current_class&quot;:&quot;bt_bb_animation_no_animation&quot;,&quot;xxl&quot;:&quot;no_animation&quot;}}\"><h2 class=\"bt_bb_headline_tag\"><span class=\"bt_bb_headline_content\"><span>IA vs Motores de B\u00fasqueda: \u00bfUn Nuevo Escenario?<\/span><\/span><\/h2><\/header><div  class=\"bt_bb_text\" ><\/p>\n<p>La aparici\u00f3n de asistentes como Meta AI integrados en entornos cotidianos amenaza con <strong>desplazar al modelo cl\u00e1sico de b\u00fasqueda en navegador<\/strong>. Ya no es necesario abrir Google o Bing para hacer una consulta: el usuario pregunta directamente a la IA y recibe una <strong>respuesta sintetizada<\/strong> al momento <strong>sin necesidad de acceder a un sitio web<\/strong>.<\/p>\n<p>Incluso el propio Google, a trav\u00e9s de su asistente Gemini, est\u00e1 ofreciendo res\u00famenes de las b\u00fasquedas de los usuarios antes del primer resultado org\u00e1nico del SERP.<\/p>\n<p>No son pocas las empresas que ya est\u00e1n empezando a apreciar en su anal\u00edtica una ca\u00edda del tr\u00e1fico de su sitio desde los buscadores. Esta tendencia conlleva varias consecuencias:<\/p>\n<ul class=\"box-vio ul-arrow-list\">\n<li><strong>Disminuci\u00f3n del tr\u00e1fico org\u00e1nico y de pago en buscadores<\/strong>. El usuario no accede al SERP y no necesita visitar las p\u00e1ginas para obtener la informaci\u00f3n. El CTR de las p\u00e1ginas ir\u00e1 descendiendo paulatinamente.<\/li>\n<li><strong>P\u00e9rdida de visibilidad directa de la marca<\/strong>. Aunque su contenido haya sido la base de la respuesta de la consulta realizada en un asistente de IA.<\/li>\n<li><strong>Incertidumbre en la atribuci\u00f3n<\/strong>. Aunque se cite una fuente, no hay garant\u00eda de que el contenido sea trazable ni que derive visitas.<\/li>\n<\/ul>\n<p>\n<\/div><div data-bb-version=\"5.2.9\" class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_extra_small bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_extra_small&quot;,&quot;xxl&quot;:&quot;extra_small&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_animation_&quot;:{&quot;current_class&quot;:&quot;bt_bb_animation_no_animation&quot;,&quot;xxl&quot;:&quot;no_animation&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><div data-bb-version=\"5.2.9\" class=\"bt_bb_image img-sombras bt_bb_shape_square bt_bb_target_self bt_bb_align_inherit bt_bb_hover_style_simple bt_bb_content_display_always bt_bb_content_align_middle\" data-bt-override-class=\"{&quot;bt_bb_align_&quot;:{&quot;current_class&quot;:&quot;bt_bb_align_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;},&quot;bt_bb_content_display_&quot;:{&quot;current_class&quot;:&quot;bt_bb_content_display_always&quot;,&quot;xxl&quot;:&quot;always&quot;},&quot;bt_bb_animation_&quot;:{&quot;current_class&quot;:&quot;bt_bb_animation_no_animation&quot;,&quot;xxl&quot;:&quot;no_animation&quot;}}\"><span><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2025\/04\/consulta-meta-ai-internet-fuentes.jpg\" class=\"attachment-full size-full\" alt=\"Ejemplo de consulta en Meta AI con resultados de marcas, donde se muestran tambi\u00e9n las fuentes.\" data-full_image_src=\"https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2025\/04\/consulta-meta-ai-internet-fuentes.jpg\" title=\"Ejemplo de consulta en Meta AI con resultados de marcas, donde se muestran tambi\u00e9n las fuentes.\" srcset=\"https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2025\/04\/consulta-meta-ai-internet-fuentes.jpg 1920w, https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2025\/04\/consulta-meta-ai-internet-fuentes-300x169.jpg 300w, https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2025\/04\/consulta-meta-ai-internet-fuentes-1024x576.jpg 1024w, https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2025\/04\/consulta-meta-ai-internet-fuentes-768x432.jpg 768w, https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2025\/04\/consulta-meta-ai-internet-fuentes-1536x864.jpg 1536w, https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2025\/04\/consulta-meta-ai-internet-fuentes-1200x675.jpg 1200w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/span><\/div><div data-bb-version=\"4.9.8\" class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_small bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_small&quot;,&quot;xxl&quot;:&quot;small&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><div  class=\"bt_bb_text\" ><\/p>\n<p>Adem\u00e1s, a diferencia de buscadores como Google, <strong>los asistentes conversacionales no son transparentes<\/strong> sobre los <strong>criterios<\/strong> en los que se basan para seleccionar las fuentes a partir de las cuales elaboran la informaci\u00f3n. Tampoco ofrecen un <strong>c\u00f3digo de buenas pr\u00e1cticas<\/strong> para que las p\u00e1ginas web adapten su contenido. En definitiva, <strong>no sabemos c\u00f3mo eligen la informaci\u00f3n para escribir sus respuestas<\/strong>.<\/p>\n<p>\n<\/div><div data-bb-version=\"4.9.8\" class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_medium bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_medium&quot;,&quot;xxl&quot;:&quot;medium&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><div data-bb-version=\"4.9.8\" class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_small bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_small&quot;,&quot;xxl&quot;:&quot;small&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"bt_bb_row \"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div data-bb-version=\"5.2.6\"  class=\"bt_bb_column col-xxl-12 col-xl-12 col-xs-12 col-sm-12 col-md-12 col-lg-12 ul-titulos bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_none\" style=\"; --column-width:12;\" data-width=\"12\" data-bt-override-class=\"{&quot;bt_bb_align_&quot;:{&quot;current_class&quot;:&quot;bt_bb_align_left&quot;,&quot;xxl&quot;:&quot;left&quot;},&quot;bt_bb_padding_&quot;:{&quot;current_class&quot;:&quot;bt_bb_padding_none&quot;,&quot;xxl&quot;:&quot;none&quot;},&quot;bt_bb_animation_&quot;:{&quot;current_class&quot;:&quot;bt_bb_animation_no_animation&quot;,&quot;xxl&quot;:&quot;no_animation&quot;}}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_column_content_inner\"><header data-bb-version=\"5.2.9\" class=\"bt_bb_headline bt_bb_dash_none bt_bb_size_inherit bt_bb_align_inherit\" data-bt-override-class=\"{&quot;bt_bb_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_size_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;},&quot;bt_bb_align_&quot;:{&quot;current_class&quot;:&quot;bt_bb_align_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;},&quot;bt_bb_animation_&quot;:{&quot;current_class&quot;:&quot;bt_bb_animation_no_animation&quot;,&quot;xxl&quot;:&quot;no_animation&quot;}}\"><h2 class=\"bt_bb_headline_tag\"><span class=\"bt_bb_headline_content\"><span>Hacia un Nuevo Paradigma de SEO y SEM<\/span><\/span><\/h2><\/header><div  class=\"bt_bb_text\" ><\/p>\n<p><strong>\u00bfSignifica esto que el trabajo de SEO es in\u00fatil?<\/strong> No, pero es probable que estemos ante un <strong>nuevo paradigma<\/strong>: para ser relevante, el contenido web debe adaptarse para responder a un modelo de <strong>b\u00fasqueda conversacional<\/strong>.<\/p>\n<p>La IA conversacional no elimina el SEO ni el SEM, pero s\u00ed redefine sus reglas. De ser una estrategia de visibilidad dentro de un motor de b\u00fasqueda, pasamos a competir por ser <strong>la fuente confiable detr\u00e1s de la respuesta automatizada<\/strong>.<\/p>\n<p>El <strong>contenido \u00fatil y relevante sigue siendo fundamental<\/strong>, pero ahora debe dise\u00f1arse pensando tambi\u00e9n en estos asistentes. En este nuevo escenario, <strong>entender c\u00f3mo los modelos interpretan, filtran y reformulan la informaci\u00f3n<\/strong> ser\u00e1 tan importante como las cl\u00e1sicas m\u00e9tricas de posicionamiento.<\/p>\n<p>\n<\/div><div data-bb-version=\"4.9.8\" class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_medium bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_medium&quot;,&quot;xxl&quot;:&quot;medium&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><div data-bb-version=\"4.9.8\" class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_small bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_small&quot;,&quot;xxl&quot;:&quot;small&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"bt_bb_row \"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div  class=\"bt_bb_column col-xxl-12 col-xl-12 col-xs-12 col-sm-12 col-md-12 col-lg-12 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_normal\" style=\"; --column-width:12;\" data-width=\"12\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_column_content_inner\"><div  class=\"bt_bb_text\" ><\/p>\n<div class=\"box-gris\" style=\"text-align: center;\">\n<h3 style=\"font-size: 24px; line-height: 32px; color: #982783;\">Somos una Agencia de Marketing Digital especializada en<br \/>\nla creaci\u00f3n y optimizaci\u00f3n de estrategias basadas en datos.<\/h3>\n<p><span style=\"color: #000000;\"><strong>\u00a1Hacemos de tus metas las nuestras!<\/strong><\/span><\/p>\n<div class=\"text-center\"><a class=\"btn btn-theme know-more-btn\" href=\"https:\/\/www.muchasmetas.es\/contacto\">Cont\u00e1ctanos<\/a><\/div>\n<\/div>\n<p>\n<\/div><div class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_small bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_small&quot;,&quot;xxl&quot;:&quot;small&quot;,&quot;xl&quot;:&quot;small&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;,&quot;xl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;,&quot;xl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- cell_inner --><\/div><!-- cell --><\/div><!-- port --><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":695,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,2],"tags":[],"class_list":["post-670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inteligencia-artificial","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Meta AI desembarca en Espa\u00f1a: \u00bfUn nuevo escenario? | Muchas Metas<\/title>\n<meta name=\"description\" content=\"La integraci\u00f3n nativa del asistente de inteligencia artificial en las aplicaciones de WhatsApp, Instagram y Facebook sienta un nuevo precedente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.muchasmetas.com\/blog\/meta-ai-espana-nuevo-escenario\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta AI desembarca en Espa\u00f1a: \u00bfUn nuevo escenario? | Muchas Metas\" \/>\n<meta property=\"og:description\" content=\"La integraci\u00f3n nativa del asistente de inteligencia artificial en las aplicaciones de WhatsApp, Instagram y Facebook sienta un nuevo precedente.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.muchasmetas.com\/blog\/meta-ai-espana-nuevo-escenario\/\" \/>\n<meta property=\"og:site_name\" content=\"Muchas Metas\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-10T14:38:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-18T07:43:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2025\/04\/meta-ai-en-espana.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"998\" \/>\n\t<meta property=\"og:image:height\" content=\"467\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jorge Otero Revuelta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Otero Revuelta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.muchasmetas.com\/blog\/meta-ai-espana-nuevo-escenario\/\",\"url\":\"https:\/\/www.muchasmetas.com\/blog\/meta-ai-espana-nuevo-escenario\/\",\"name\":\"Meta AI desembarca en Espa\u00f1a: \u00bfUn nuevo escenario? | Muchas Metas\",\"isPartOf\":{\"@id\":\"https:\/\/www.muchasmetas.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.muchasmetas.com\/blog\/meta-ai-espana-nuevo-escenario\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.muchasmetas.com\/blog\/meta-ai-espana-nuevo-escenario\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2025\/04\/meta-ai-en-espana.jpg\",\"datePublished\":\"2025-04-10T14:38:31+00:00\",\"dateModified\":\"2025-06-18T07:43:06+00:00\",\"author\":{\"@id\":\"https:\/\/www.muchasmetas.com\/blog\/#\/schema\/person\/cc91f835ece3741d2cd2e8af47859c30\"},\"description\":\"La integraci\u00f3n nativa del asistente de inteligencia artificial en las aplicaciones de WhatsApp, Instagram y Facebook sienta un nuevo precedente.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.muchasmetas.com\/blog\/meta-ai-espana-nuevo-escenario\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.muchasmetas.com\/blog\/meta-ai-espana-nuevo-escenario\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.muchasmetas.com\/blog\/meta-ai-espana-nuevo-escenario\/#primaryimage\",\"url\":\"https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2025\/04\/meta-ai-en-espana.jpg\",\"contentUrl\":\"https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2025\/04\/meta-ai-en-espana.jpg\",\"width\":998,\"height\":467,\"caption\":\"Meta AI desembarca en Espa\u00f1a: \u00bfQu\u00e9 escenario abre esta nueva integraci\u00f3n?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.muchasmetas.com\/blog\/meta-ai-espana-nuevo-escenario\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.muchasmetas.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Meta AI desembarca en Espa\u00f1a: \u00bfQu\u00e9 escenario abre esta nueva integraci\u00f3n?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.muchasmetas.com\/blog\/#website\",\"url\":\"https:\/\/www.muchasmetas.com\/blog\/\",\"name\":\"Muchas Metas\",\"description\":\"Agencia de Marketing Digital\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.muchasmetas.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.muchasmetas.com\/blog\/#\/schema\/person\/cc91f835ece3741d2cd2e8af47859c30\",\"name\":\"Jorge Otero Revuelta\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.muchasmetas.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/67afb5bb04f3ac8c503f0a331a0366c1efa86a6c0dfab953905ce0df0dd04627?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/67afb5bb04f3ac8c503f0a331a0366c1efa86a6c0dfab953905ce0df0dd04627?s=96&d=mm&r=g\",\"caption\":\"Jorge Otero Revuelta\"},\"description\":\"Redactor de contenidos\",\"url\":\"https:\/\/www.muchasmetas.com\/blog\/author\/jorge-otero-revuelta\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Meta AI desembarca en Espa\u00f1a: \u00bfUn nuevo escenario? | Muchas Metas","description":"La integraci\u00f3n nativa del asistente de inteligencia artificial en las aplicaciones de WhatsApp, Instagram y Facebook sienta un nuevo precedente.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.muchasmetas.com\/blog\/meta-ai-espana-nuevo-escenario\/","og_locale":"es_ES","og_type":"article","og_title":"Meta AI desembarca en Espa\u00f1a: \u00bfUn nuevo escenario? | Muchas Metas","og_description":"La integraci\u00f3n nativa del asistente de inteligencia artificial en las aplicaciones de WhatsApp, Instagram y Facebook sienta un nuevo precedente.","og_url":"https:\/\/www.muchasmetas.com\/blog\/meta-ai-espana-nuevo-escenario\/","og_site_name":"Muchas Metas","article_published_time":"2025-04-10T14:38:31+00:00","article_modified_time":"2025-06-18T07:43:06+00:00","og_image":[{"width":998,"height":467,"url":"https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2025\/04\/meta-ai-en-espana.jpg","type":"image\/jpeg"}],"author":"Jorge Otero Revuelta","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Jorge Otero Revuelta","Tiempo de lectura":"9 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.muchasmetas.com\/blog\/meta-ai-espana-nuevo-escenario\/","url":"https:\/\/www.muchasmetas.com\/blog\/meta-ai-espana-nuevo-escenario\/","name":"Meta AI desembarca en Espa\u00f1a: \u00bfUn nuevo escenario? | Muchas Metas","isPartOf":{"@id":"https:\/\/www.muchasmetas.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.muchasmetas.com\/blog\/meta-ai-espana-nuevo-escenario\/#primaryimage"},"image":{"@id":"https:\/\/www.muchasmetas.com\/blog\/meta-ai-espana-nuevo-escenario\/#primaryimage"},"thumbnailUrl":"https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2025\/04\/meta-ai-en-espana.jpg","datePublished":"2025-04-10T14:38:31+00:00","dateModified":"2025-06-18T07:43:06+00:00","author":{"@id":"https:\/\/www.muchasmetas.com\/blog\/#\/schema\/person\/cc91f835ece3741d2cd2e8af47859c30"},"description":"La integraci\u00f3n nativa del asistente de inteligencia artificial en las aplicaciones de WhatsApp, Instagram y Facebook sienta un nuevo precedente.","breadcrumb":{"@id":"https:\/\/www.muchasmetas.com\/blog\/meta-ai-espana-nuevo-escenario\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.muchasmetas.com\/blog\/meta-ai-espana-nuevo-escenario\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.muchasmetas.com\/blog\/meta-ai-espana-nuevo-escenario\/#primaryimage","url":"https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2025\/04\/meta-ai-en-espana.jpg","contentUrl":"https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2025\/04\/meta-ai-en-espana.jpg","width":998,"height":467,"caption":"Meta AI desembarca en Espa\u00f1a: \u00bfQu\u00e9 escenario abre esta nueva integraci\u00f3n?"},{"@type":"BreadcrumbList","@id":"https:\/\/www.muchasmetas.com\/blog\/meta-ai-espana-nuevo-escenario\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.muchasmetas.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Meta AI desembarca en Espa\u00f1a: \u00bfQu\u00e9 escenario abre esta nueva integraci\u00f3n?"}]},{"@type":"WebSite","@id":"https:\/\/www.muchasmetas.com\/blog\/#website","url":"https:\/\/www.muchasmetas.com\/blog\/","name":"Muchas Metas","description":"Agencia de Marketing Digital","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.muchasmetas.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.muchasmetas.com\/blog\/#\/schema\/person\/cc91f835ece3741d2cd2e8af47859c30","name":"Jorge Otero Revuelta","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.muchasmetas.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/67afb5bb04f3ac8c503f0a331a0366c1efa86a6c0dfab953905ce0df0dd04627?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/67afb5bb04f3ac8c503f0a331a0366c1efa86a6c0dfab953905ce0df0dd04627?s=96&d=mm&r=g","caption":"Jorge Otero Revuelta"},"description":"Redactor de contenidos","url":"https:\/\/www.muchasmetas.com\/blog\/author\/jorge-otero-revuelta\/"}]}},"_links":{"self":[{"href":"https:\/\/www.muchasmetas.com\/blog\/wp-json\/wp\/v2\/posts\/670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.muchasmetas.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.muchasmetas.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.muchasmetas.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.muchasmetas.com\/blog\/wp-json\/wp\/v2\/comments?post=670"}],"version-history":[{"count":23,"href":"https:\/\/www.muchasmetas.com\/blog\/wp-json\/wp\/v2\/posts\/670\/revisions"}],"predecessor-version":[{"id":732,"href":"https:\/\/www.muchasmetas.com\/blog\/wp-json\/wp\/v2\/posts\/670\/revisions\/732"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.muchasmetas.com\/blog\/wp-json\/wp\/v2\/media\/695"}],"wp:attachment":[{"href":"https:\/\/www.muchasmetas.com\/blog\/wp-json\/wp\/v2\/media?parent=670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.muchasmetas.com\/blog\/wp-json\/wp\/v2\/categories?post=670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.muchasmetas.com\/blog\/wp-json\/wp\/v2\/tags?post=670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}