{"id":442,"date":"2022-10-06T08:10:41","date_gmt":"2022-10-06T08:10:41","guid":{"rendered":"https:\/\/www.muchasmetas.com\/blog\/?p=442"},"modified":"2022-11-30T15:56:43","modified_gmt":"2022-11-30T15:56:43","slug":"campanas-de-maximo-rendimiento","status":"publish","type":"post","link":"https:\/\/www.muchasmetas.com\/blog\/campanas-de-maximo-rendimiento\/","title":{"rendered":"Campa\u00f1as de M\u00e1ximo Rendimiento"},"content":{"rendered":"<section id=\"bt_bb_section69e115ed75ecc\" class=\"bt_bb_section bt_bb_layout_boxed_1200 bt_bb_vertical_align_top bt_bb_top_spacing_none bt_bb_bottom_spacing_none pt-blog20\"  data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;,&quot;xl&quot;:&quot;none&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;,&quot;xl&quot;:&quot;none&quot;}}\"><div class=\"bt_bb_port\"><div class=\"bt_bb_cell\"><div class=\"bt_bb_cell_inner\"><div class=\"bt_bb_row \"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div  class=\"bt_bb_column col-xxl-12 col-xl-12 col-xs-12 col-sm-12 col-md-12 col-lg-12 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_normal\" style=\"; --column-width:12;\" data-width=\"12\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_column_content_inner\"><div class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_normal bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;,&quot;xl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;,&quot;xl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><div  class=\"bt_bb_text\" ><\/p>\n<p>Las campa\u00f1as <strong>Google Ads Max Performance<\/strong> son un tipo de campa\u00f1a relativamente nuevo que ha sido dise\u00f1ado para empresas que quieren sacar el m\u00e1ximo partido a su presupuesto publicitario. Estas campa\u00f1as <strong>ofrecen varias ventajas<\/strong> con respecto a las campa\u00f1as tradicionales de Google Ads, como <strong>un enfoque multicanal<\/strong>, o una <strong>simplificaci\u00f3n del proceso de configuraci\u00f3n<\/strong>. En esta entrada del blog, hablaremos de lo que son las campa\u00f1as Google Ads Max Performance y de c\u00f3mo puede utilizarlas para <strong>mejorar los resultados publicitarios de su empresa.<\/strong><\/p>\n<p>\n<\/div><div class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_large bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_large&quot;,&quot;xxl&quot;:&quot;large&quot;,&quot;xl&quot;:&quot;large&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;,&quot;xl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;,&quot;xl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"bt_bb_row \"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div  class=\"bt_bb_column col-xxl-12 col-xl-12 col-xs-12 col-sm-12 col-md-12 col-lg-12 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_normal\" style=\"; --column-width:12;\" data-width=\"12\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_column_content_inner\"><header class=\"bt_bb_headline bt_bb_dash_none bt_bb_size_inherit bt_bb_align_inherit\" data-bt-override-class=\"{&quot;bt_bb_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_size_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;,&quot;xl&quot;:&quot;inherit&quot;},&quot;bt_bb_align_&quot;:{&quot;current_class&quot;:&quot;bt_bb_align_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;,&quot;xl&quot;:&quot;inherit&quot;}}\"><h2 class=\"bt_bb_headline_tag\"><span class=\"bt_bb_headline_content\"><span>1. \u00bfQu\u00e9 son las Campa\u00f1as de M\u00e1ximo Rendimiento de Google Ads?<\/span><\/span><\/h2><\/header><div  class=\"bt_bb_text\" ><\/p>\n<p>Las campa\u00f1as de m\u00e1ximo rendimiento <strong>son campa\u00f1as con un enfoque 360<\/strong>, todo en uno, que emplean los siguientes canales:<\/p>\n<p>\n<\/div><div class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_small bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_small&quot;,&quot;xxl&quot;:&quot;small&quot;,&quot;xl&quot;:&quot;small&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;,&quot;xl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;,&quot;xl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"bt_bb_row \"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div  class=\"bt_bb_column col-xxl-3 col-xl-3 col-xs-12 col-sm-6 col-md-6 col-lg-3 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_none\" style=\"; --column-width:3;\" data-width=\"3\" data-bt-override-class=\"{&quot;bt_bb_align_&quot;:{&quot;current_class&quot;:&quot;bt_bb_align_left&quot;,&quot;xxl&quot;:&quot;left&quot;,&quot;xl&quot;:&quot;left&quot;},&quot;bt_bb_padding_&quot;:{&quot;current_class&quot;:&quot;bt_bb_padding_none&quot;,&quot;xxl&quot;:&quot;none&quot;,&quot;xl&quot;:&quot;none&quot;}}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_column_content_inner\"><div  class=\"bt_bb_text\" ><\/p>\n<div>\n<ul class=\"ul-arrow-list\">\n<li>Search<\/li>\n<li>YouTube<\/li>\n<li>Display<\/li>\n<li>Shopping<\/li>\n<\/ul>\n<\/div>\n<p>\n<\/div><\/div><\/div><\/div><div  class=\"bt_bb_column col-xxl-3 col-xl-3 col-xs-12 col-sm-6 col-md-6 col-lg-3 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_none\" style=\"; --column-width:3;\" data-width=\"3\" data-bt-override-class=\"{&quot;bt_bb_align_&quot;:{&quot;current_class&quot;:&quot;bt_bb_align_left&quot;,&quot;xxl&quot;:&quot;left&quot;,&quot;xl&quot;:&quot;left&quot;},&quot;bt_bb_padding_&quot;:{&quot;current_class&quot;:&quot;bt_bb_padding_none&quot;,&quot;xxl&quot;:&quot;none&quot;,&quot;xl&quot;:&quot;none&quot;}}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_column_content_inner\"><div  class=\"bt_bb_text\" ><\/p>\n<div>\n<ul class=\"ul-arrow-list\">\n<li>Maps<\/li>\n<li>Discover feed<\/li>\n<li>Gmail<\/li>\n<\/ul>\n<\/div>\n<p>\n<\/div><\/div><\/div><\/div><div  class=\"bt_bb_column col-xxl-3 col-xl-3 col-xs-12 col-sm-6 col-md-6 col-lg-3 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_normal\" style=\"; --column-width:3;\" data-width=\"3\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_column_content_inner\"><\/div><\/div><\/div><div  class=\"bt_bb_column col-xxl-3 col-xl-3 col-xs-12 col-sm-6 col-md-6 col-lg-3 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_normal\" style=\"; --column-width:3;\" data-width=\"3\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_column_content_inner\"><\/div><\/div><\/div><\/div><\/div><div class=\"bt_bb_row \"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div  class=\"bt_bb_column col-xxl-12 col-xl-12 col-xs-12 col-sm-12 col-md-12 col-lg-12 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_normal\" style=\"; --column-width:12;\" data-width=\"12\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_column_content_inner\"><div class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_small bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_small&quot;,&quot;xxl&quot;:&quot;small&quot;,&quot;xl&quot;:&quot;small&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;,&quot;xl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;,&quot;xl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><div  class=\"bt_bb_text\" ><\/p>\n<p>Recientemente, incluso las campa\u00f1as de Shopping y Local han sido transformadas a campa\u00f1as de m\u00e1ximo rendimiento.<\/p>\n<p>\n<\/div><div class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_large bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_large&quot;,&quot;xxl&quot;:&quot;large&quot;,&quot;xl&quot;:&quot;large&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;,&quot;xl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;,&quot;xl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"bt_bb_row \"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div  class=\"bt_bb_column col-xxl-12 col-xl-12 col-xs-12 col-sm-12 col-md-12 col-lg-12 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_normal\" style=\"; --column-width:12;\" data-width=\"12\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_column_content_inner\"><header class=\"bt_bb_headline bt_bb_dash_none bt_bb_size_inherit bt_bb_align_inherit\" data-bt-override-class=\"{&quot;bt_bb_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_size_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;,&quot;xl&quot;:&quot;inherit&quot;},&quot;bt_bb_align_&quot;:{&quot;current_class&quot;:&quot;bt_bb_align_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;,&quot;xl&quot;:&quot;inherit&quot;}}\"><h2 class=\"bt_bb_headline_tag\"><span class=\"bt_bb_headline_content\"><span>2. \u00bfPor qu\u00e9 usar las campa\u00f1as Performance Max?<\/span><\/span><\/h2><\/header><div class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_normal bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;,&quot;xl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;,&quot;xl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"bt_bb_row \"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div  class=\"bt_bb_column col-xxl-12 col-xl-12 col-xs-12 col-sm-12 col-md-12 col-lg-12 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_none\" style=\"; --column-width:12;\" data-width=\"12\" data-bt-override-class=\"{&quot;bt_bb_align_&quot;:{&quot;current_class&quot;:&quot;bt_bb_align_left&quot;,&quot;xxl&quot;:&quot;left&quot;,&quot;xl&quot;:&quot;left&quot;},&quot;bt_bb_padding_&quot;:{&quot;current_class&quot;:&quot;bt_bb_padding_none&quot;,&quot;xxl&quot;:&quot;none&quot;,&quot;xl&quot;:&quot;none&quot;}}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_column_content_inner\"><div class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_small bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_small&quot;,&quot;xxl&quot;:&quot;small&quot;,&quot;xl&quot;:&quot;small&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;,&quot;xl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;,&quot;xl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><header class=\"bt_bb_headline bt_bb_dash_none bt_bb_size_inherit bt_bb_align_inherit\" data-bt-override-class=\"{&quot;bt_bb_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_size_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;,&quot;xl&quot;:&quot;inherit&quot;},&quot;bt_bb_align_&quot;:{&quot;current_class&quot;:&quot;bt_bb_align_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;,&quot;xl&quot;:&quot;inherit&quot;}}\"><h3 class=\"bt_bb_headline_tag\"><span class=\"bt_bb_headline_content\"><span>2.1. Simplifican el proceso de puesta a punto<\/span><\/span><\/h3><\/header><div  class=\"bt_bb_text\" ><\/p>\n<p>Las campa\u00f1as de m\u00e1ximo rendimiento ponen todo el <strong>Big Data<\/strong> y el<strong> Machine Learning<\/strong> de Google a <strong>trabajar para tus campa\u00f1as<\/strong>, centr\u00e1ndose en el objetivo a conseguir y decidiendo con esa informaci\u00f3n <strong>a qu\u00e9 usuarios mostrar la publicidad y a cu\u00e1les no.<\/strong><\/p>\n<p>\n<\/div><div class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_medium bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_medium&quot;,&quot;xxl&quot;:&quot;medium&quot;,&quot;xl&quot;:&quot;medium&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;,&quot;xl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;,&quot;xl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"bt_bb_row \"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div  class=\"bt_bb_column col-xxl-12 col-xl-12 col-xs-12 col-sm-12 col-md-12 col-lg-12 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_normal\" style=\"; --column-width:12;\" data-width=\"12\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_column_content_inner\"><header class=\"bt_bb_headline bt_bb_dash_none bt_bb_size_inherit bt_bb_align_inherit\" data-bt-override-class=\"{&quot;bt_bb_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_size_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;,&quot;xl&quot;:&quot;inherit&quot;},&quot;bt_bb_align_&quot;:{&quot;current_class&quot;:&quot;bt_bb_align_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;,&quot;xl&quot;:&quot;inherit&quot;}}\"><h3 class=\"bt_bb_headline_tag\"><span class=\"bt_bb_headline_content\"><span>2.2. Sacan el m\u00e1ximo partido al canal de b\u00fasqueda<\/span><\/span><\/h3><\/header><div  class=\"bt_bb_text\" ><\/p>\n<p><strong>Google dispone de mucha m\u00e1s informaci\u00f3n<\/strong> de la que t\u00fa mismo puedes llegar a conseguir realizando una b\u00fasqueda de palabras clave, con lo que <strong>puede publicar el anuncio para consultas que no te habr\u00eda planteado previamente.<\/strong><\/p>\n<p>\n<\/div><div class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_medium bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_medium&quot;,&quot;xxl&quot;:&quot;medium&quot;,&quot;xl&quot;:&quot;medium&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;,&quot;xl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;,&quot;xl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"bt_bb_row \"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div  class=\"bt_bb_column col-xxl-12 col-xl-12 col-xs-12 col-sm-12 col-md-12 col-lg-12 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_normal\" style=\"; --column-width:12;\" data-width=\"12\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_column_content_inner\"><header class=\"bt_bb_headline bt_bb_dash_none bt_bb_size_inherit bt_bb_align_inherit\" data-bt-override-class=\"{&quot;bt_bb_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_size_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;,&quot;xl&quot;:&quot;inherit&quot;},&quot;bt_bb_align_&quot;:{&quot;current_class&quot;:&quot;bt_bb_align_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;,&quot;xl&quot;:&quot;inherit&quot;}}\"><h3 class=\"bt_bb_headline_tag\"><span class=\"bt_bb_headline_content\"><span>2.3. Llevan las campa\u00f1as de Shopping a otro Nivel<\/span><\/span><\/h3><\/header><div  class=\"bt_bb_text\" ><\/p>\n<p>Las campa\u00f1as de Google Ads Max Performance <strong>son ideales<\/strong> para aquellos anunciantes que previamente estuvieron realizando <strong>campa\u00f1as de Shopping<\/strong> o Inteligentes y consiguieron buenos resultados. Con las campa\u00f1as de m\u00e1ximo rendimiento, estos anunciantes <strong>podr\u00e1n alcanzar canales adicionales, ampliando el alcance y la efectividad de las campa\u00f1as<\/strong>. Gracias al retargeting inteligentemente, los anuncios de producto se mostrar\u00e1n a la audiencia de destino a trav\u00e9s de la b\u00fasqueda, YouTube, Discovery, Gmail y Maps.<\/p>\n<p>\n<\/div><div class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_medium bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_medium&quot;,&quot;xxl&quot;:&quot;medium&quot;,&quot;xl&quot;:&quot;medium&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;,&quot;xl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;,&quot;xl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"bt_bb_row \"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div  class=\"bt_bb_column col-xxl-12 col-xl-12 col-xs-12 col-sm-12 col-md-12 col-lg-12 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_normal\" style=\"; --column-width:12;\" data-width=\"12\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_column_content_inner\"><header class=\"bt_bb_headline bt_bb_dash_none bt_bb_size_inherit bt_bb_align_inherit\" data-bt-override-class=\"{&quot;bt_bb_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_size_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;,&quot;xl&quot;:&quot;inherit&quot;},&quot;bt_bb_align_&quot;:{&quot;current_class&quot;:&quot;bt_bb_align_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;,&quot;xl&quot;:&quot;inherit&quot;}}\"><h3 class=\"bt_bb_headline_tag\"><span class=\"bt_bb_headline_content\"><span>2.4. Campa\u00f1as B2B \/ tickets medios altos<br \/><br \/>\n<\/span><\/span><\/h3><\/header><div  class=\"bt_bb_text\" ><\/p>\n<p>Las campa\u00f1as Max Performance pueden ayudar a <strong>ofrecer el alcance y la eficiencia necesarios<\/strong> para productos o servicios que <strong>requieren un alto nivel de confianza<\/strong> y tienen ciclos de decisi\u00f3n largos (desde semanas hasta incluso m\u00e1s de un a\u00f1o).<br \/>\nEsta situaci\u00f3n es muy habitual <strong>para negocios B2B<\/strong> cuya estrategia requiere balancear de forma apropiada el branding y el performance, y as\u00ed <strong>conseguir que la empresa se encuentre en el top of the mind de sus potenciales clientes<\/strong>, cualquiera que sea el momento de su Customer Journey.<\/p>\n<p>\n<\/div><div class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_medium bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_medium&quot;,&quot;xxl&quot;:&quot;medium&quot;,&quot;xl&quot;:&quot;medium&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;,&quot;xl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;,&quot;xl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><div class=\"bt_bb_image bt_bb_shape_square bt_bb_target_self bt_bb_align_center bt_bb_hover_style_simple bt_bb_content_display_always bt_bb_content_align_middle\" data-bt-override-class=\"{&quot;bt_bb_align_&quot;:{&quot;current_class&quot;:&quot;bt_bb_align_center&quot;,&quot;xxl&quot;:&quot;center&quot;,&quot;xl&quot;:&quot;center&quot;}}\"><span><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2022\/10\/campanas-performance-max-para-b2b.jpg\" class=\"attachment-full size-full\" alt=\"Campa\u00f1as Performance Max - Campa\u00f1as B2B\" data-full_image_src=\"https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2022\/10\/campanas-performance-max-para-b2b.jpg\" title=\"campanas-performance-max-para-b2b\" srcset=\"https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2022\/10\/campanas-performance-max-para-b2b.jpg 750w, https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2022\/10\/campanas-performance-max-para-b2b-300x160.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/span><\/div><div class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_large bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_large&quot;,&quot;xxl&quot;:&quot;large&quot;,&quot;xl&quot;:&quot;large&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;,&quot;xl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;,&quot;xl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"bt_bb_row \"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div  class=\"bt_bb_column col-xxl-12 col-xl-12 col-xs-12 col-sm-12 col-md-12 col-lg-12 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_normal\" style=\"; --column-width:12;\" data-width=\"12\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_column_content_inner\"><header class=\"bt_bb_headline bt_bb_dash_none bt_bb_size_inherit bt_bb_align_inherit\" data-bt-override-class=\"{&quot;bt_bb_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_size_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;,&quot;xl&quot;:&quot;inherit&quot;},&quot;bt_bb_align_&quot;:{&quot;current_class&quot;:&quot;bt_bb_align_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;,&quot;xl&quot;:&quot;inherit&quot;}}\"><h2 class=\"bt_bb_headline_tag\"><span class=\"bt_bb_headline_content\"><span>3. Los puntos negativos de las Campa\u00f1as de M\u00e1ximo Rendimiento<br \/><br \/>\n<\/span><\/span><\/h2><\/header><div  class=\"bt_bb_text\" ><\/p>\n<p>Se trata de aquella<b> confianza que<\/b> <b>se adquiere<\/b> por el simple hecho de que <b>terceras partes hayan confiado en ti<\/b>. Esta confianza incrementa sustancialmente las tasas de conversi\u00f3n, ya que <b>simplifica las tomas de decisi\u00f3n<\/b> considerablemente.<\/p>\n<p>Este hecho es ampliamente conocido por los equipos de venta, que emplean, por ejemplo, la lista de clientes \/ proyectos realizados, con el objetivo de cerrar nuevas ventas.<\/p>\n<p>\n<\/div><div class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_medium bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_medium&quot;,&quot;xxl&quot;:&quot;medium&quot;,&quot;xl&quot;:&quot;medium&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;,&quot;xl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;,&quot;xl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"bt_bb_row \"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div  class=\"bt_bb_column col-xxl-12 col-xl-12 col-xs-12 col-sm-12 col-md-12 col-lg-12 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_normal\" style=\"; --column-width:12;\" data-width=\"12\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_column_content_inner\"><header class=\"bt_bb_headline bt_bb_dash_none bt_bb_size_inherit bt_bb_align_inherit\" data-bt-override-class=\"{&quot;bt_bb_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_size_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;,&quot;xl&quot;:&quot;inherit&quot;},&quot;bt_bb_align_&quot;:{&quot;current_class&quot;:&quot;bt_bb_align_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;,&quot;xl&quot;:&quot;inherit&quot;}}\"><h3 class=\"bt_bb_headline_tag\"><span class=\"bt_bb_headline_content\"><span>3.1. La Caja Negra de las PMax<br \/><br \/>\n<\/span><\/span><\/h3><\/header><div  class=\"bt_bb_text\" ><\/p>\n<p>Una de las grandes frustraciones de todos aquellos que trabajamos con campa\u00f1as de m\u00e1ximo rendimiento <strong>es la perdida de control sobre cu\u00e1ndo, c\u00f3mo y d\u00f3nde se publican nuestros anuncios.<\/strong><br \/>\nAcostumbrados a la gran cantidad de informaci\u00f3n que nos proporcionan las campa\u00f1as de b\u00fasqueda habituales, las nuevas performance max <strong>apenas nos dan unos peque\u00f1os listados<\/strong> con muestreos de palabras clave que activan nuestros anuncios.<\/p>\n<p><strong>El control<\/strong> que tenemos sobre la segmentaci\u00f3n <strong>es muy limitado<\/strong>, <strong>el rendimiento se muestra agregado,<\/strong> y es muy dif\u00edcil conocer qu\u00e9 <strong>palabras clave derivan ventas y cu\u00e1les no.<\/strong><br \/>\nEsto puede ser un gran problema cuando queramos hacer cambios o ajustes en las campa\u00f1as, ya que no tendremos muchas opciones para ajustar.<\/p>\n<p>\n<\/div><div class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_medium bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_medium&quot;,&quot;xxl&quot;:&quot;medium&quot;,&quot;xl&quot;:&quot;medium&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;,&quot;xl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;,&quot;xl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><header class=\"bt_bb_headline bt_bb_dash_none bt_bb_size_inherit bt_bb_align_inherit\" data-bt-override-class=\"{&quot;bt_bb_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_size_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;,&quot;xl&quot;:&quot;inherit&quot;},&quot;bt_bb_align_&quot;:{&quot;current_class&quot;:&quot;bt_bb_align_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;,&quot;xl&quot;:&quot;inherit&quot;}}\"><h3 class=\"bt_bb_headline_tag\"><span class=\"bt_bb_headline_content\"><span>3.2. Sin control de negativas<br \/><br \/>\n<\/span><\/span><\/h3><\/header><div  class=\"bt_bb_text\" ><\/p>\n<p>Al no poder agregar negativas nos encontramos con dos problemas directamente asociados:<\/p>\n<div class=\"box-gris\">\n<ul class=\"ul-arrow-list\">\n<li>Las campa\u00f1as de m\u00e1ximo rendimiento <strong>mostrar\u00e1n inevitablemente anuncios para palabras de marca, absorbiendo el tr\u00e1fico de las mismas.<\/strong><\/li>\n<li>Tambi\u00e9n podr\u00edan llegar a mostrarse ante <strong>b\u00fasquedas que contienen el nombre de la competencia,<\/strong> u otras empresas que no necesariamente compiten contigo, aunque ofrezcan servicios similares.<\/li>\n<\/ul>\n<\/div>\n<p>\n<\/div><div class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_medium bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_medium&quot;,&quot;xxl&quot;:&quot;medium&quot;,&quot;xl&quot;:&quot;medium&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;,&quot;xl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;,&quot;xl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><header class=\"bt_bb_headline bt_bb_dash_none bt_bb_size_inherit bt_bb_align_inherit\" data-bt-override-class=\"{&quot;bt_bb_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_size_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;,&quot;xl&quot;:&quot;inherit&quot;},&quot;bt_bb_align_&quot;:{&quot;current_class&quot;:&quot;bt_bb_align_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;,&quot;xl&quot;:&quot;inherit&quot;}}\"><h3 class=\"bt_bb_headline_tag\"><span class=\"bt_bb_headline_content\"><span>3.3. Canibalizaci\u00f3n de las campa\u00f1as de branding<br \/><br \/>\n<\/span><\/span><\/h3><\/header><div class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_small bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_small&quot;,&quot;xxl&quot;:&quot;small&quot;,&quot;xl&quot;:&quot;small&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;,&quot;xl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;,&quot;xl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"bt_bb_row \"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div  class=\"bt_bb_column col-xxl-12 col-xl-12 col-xs-12 col-sm-12 col-md-12 col-lg-12 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_normal\" style=\"; --column-width:12;\" data-width=\"12\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_column_content_inner\"><div  class=\"bt_bb_text\" ><\/p>\n<p>Este es uno de los aspectos m\u00e1s confusos de las campa\u00f1as de m\u00e1ximo rendimiento. Si la campa\u00f1a empieza a mostrar los anuncios para t\u00e9rminos de marca y t\u00e9rminos de \u00abno marca\u00bb, \u00bfqu\u00e9 porcentaje de los resultados est\u00e1n asociados a las b\u00fasquedas de marca exclusivamente?<\/p>\n<p>Sin dudas, <strong>la absorci\u00f3n del tr\u00e1fico<\/strong> proveniente<strong> de las b\u00fasquedas de marca, es el primer efecto que hemos observado<\/strong> en las campa\u00f1as de m\u00e1ximo rendimiento que hemos estado ejecutando. De hecho, <strong>a presupuestos suficientemente amplios,<\/strong> una campa\u00f1a de m\u00e1ximo rendimiento <strong>es un vampiro de las campa\u00f1as de b\u00fasqueda<\/strong> (est\u00e1ndares) que mejor funcionan: <strong>las drena de tr\u00e1fico y se queda con los usuarios que est\u00e1n listos para convertir.<\/strong><\/p>\n<p>\n<\/div><div class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_medium bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_medium&quot;,&quot;xxl&quot;:&quot;medium&quot;,&quot;xl&quot;:&quot;medium&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;,&quot;xl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;,&quot;xl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><div class=\"bt_bb_image bt_bb_shape_square bt_bb_target_self bt_bb_align_center bt_bb_hover_style_simple bt_bb_content_display_always bt_bb_content_align_middle\" data-bt-override-class=\"{&quot;bt_bb_align_&quot;:{&quot;current_class&quot;:&quot;bt_bb_align_center&quot;,&quot;xxl&quot;:&quot;center&quot;,&quot;xl&quot;:&quot;center&quot;}}\"><span><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2022\/10\/conversion-campanas-performance-max.jpg\" class=\"attachment-full size-full\" alt=\"Usuarios listos para convertir - Campa\u00f1as PMax\" data-full_image_src=\"https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2022\/10\/conversion-campanas-performance-max.jpg\" title=\"conversion-campanas-performance-max\" srcset=\"https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2022\/10\/conversion-campanas-performance-max.jpg 750w, https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2022\/10\/conversion-campanas-performance-max-300x160.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/span><\/div><div class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_large bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_large&quot;,&quot;xxl&quot;:&quot;large&quot;,&quot;xl&quot;:&quot;large&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;,&quot;xl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;,&quot;xl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"bt_bb_row \"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div  class=\"bt_bb_column col-xxl-12 col-xl-12 col-xs-12 col-sm-12 col-md-12 col-lg-12 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_normal\" style=\"; --column-width:12;\" data-width=\"12\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_column_content_inner\"><header class=\"bt_bb_headline bt_bb_dash_none bt_bb_size_inherit bt_bb_align_inherit\" data-bt-override-class=\"{&quot;bt_bb_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_size_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;,&quot;xl&quot;:&quot;inherit&quot;},&quot;bt_bb_align_&quot;:{&quot;current_class&quot;:&quot;bt_bb_align_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;,&quot;xl&quot;:&quot;inherit&quot;}}\"><h2 class=\"bt_bb_headline_tag\"><span class=\"bt_bb_headline_content\"><span>4. \u00bfQu\u00e9 pasa con los CPA y los CPLs? \u00bfMejoran?<\/span><\/span><\/h2><\/header><div  class=\"bt_bb_text\" ><\/p>\n<p><strong>Por lo general s\u00ed<\/strong>, cuando se juega con suficiente presupuesto, se\u00f1ales adecuadas y tiempo para la optimizaci\u00f3n del algoritmo. Eso s\u00ed, <strong>el CPL\/CPA de una PMax suele ser superior al de una campa\u00f1a de Branding,<\/strong> lo cual es normal si tenemos en cuenta que es una campa\u00f1a que se dirige a todas las etapas del Customer Journey.<\/p>\n<p>\n<\/div><div class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_large bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_large&quot;,&quot;xxl&quot;:&quot;large&quot;,&quot;xl&quot;:&quot;large&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;,&quot;xl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;,&quot;xl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"bt_bb_row \"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div  class=\"bt_bb_column col-xxl-12 col-xl-12 col-xs-12 col-sm-12 col-md-12 col-lg-12 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_normal\" style=\"; --column-width:12;\" data-width=\"12\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_column_content_inner\"><header class=\"bt_bb_headline bt_bb_dash_none bt_bb_size_inherit bt_bb_align_inherit\" data-bt-override-class=\"{&quot;bt_bb_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_size_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;,&quot;xl&quot;:&quot;inherit&quot;},&quot;bt_bb_align_&quot;:{&quot;current_class&quot;:&quot;bt_bb_align_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;,&quot;xl&quot;:&quot;inherit&quot;}}\"><h2 class=\"bt_bb_headline_tag\"><span class=\"bt_bb_headline_content\"><span>5. \u00bfC\u00f3mo se optimiza una campa\u00f1a de M\u00e1ximo Rendimiento?<\/span><\/span><\/h2><\/header><\/div><\/div><\/div><\/div><\/div><div class=\"bt_bb_row \"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div  class=\"bt_bb_column col-xxl-12 col-xl-12 col-xs-12 col-sm-12 col-md-12 col-lg-12 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_normal\" style=\"; --column-width:12;\" data-width=\"12\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_column_content_inner\"><div class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_normal bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;,&quot;xl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;,&quot;xl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><div  class=\"bt_bb_text\" ><\/p>\n<p>Siempre me ha gustado imaginarme la gesti\u00f3n de campa\u00f1as de Google Ads como el cuadro de mandos de un avi\u00f3n con docenas de botones y palancas, que puedes ajustar y que te ofrecen el control y capacidad para marcar la velocidad y direcci\u00f3n de tus campa\u00f1as de marketing.<\/p>\n<p>La llegada de las campa\u00f1as de M\u00e1ximo rendimiento ha sido como reducir el panel de mandos a 4 botones y una sola palanca. Comparativamente,<strong> el n\u00famero de ajustes que puedes realizar es muy peque\u00f1o.<\/strong><\/p>\n<p>\n<\/div><div class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_medium bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_medium&quot;,&quot;xxl&quot;:&quot;medium&quot;,&quot;xl&quot;:&quot;medium&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;,&quot;xl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;,&quot;xl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><div class=\"bt_bb_image bt_bb_shape_square bt_bb_target_self bt_bb_align_center bt_bb_hover_style_simple bt_bb_content_display_always bt_bb_content_align_middle\" data-bt-override-class=\"{&quot;bt_bb_align_&quot;:{&quot;current_class&quot;:&quot;bt_bb_align_center&quot;,&quot;xxl&quot;:&quot;center&quot;,&quot;xl&quot;:&quot;center&quot;}}\"><span><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2022\/10\/optimizar-campanas-de-alto-rendimiento.jpg\" class=\"attachment-full size-full\" alt=\"Optimizar Campa\u00f1as de Alto Rendimiento\" data-full_image_src=\"https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2022\/10\/optimizar-campanas-de-alto-rendimiento.jpg\" title=\"optimizar-campanas-de-alto-rendimiento\" srcset=\"https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2022\/10\/optimizar-campanas-de-alto-rendimiento.jpg 750w, https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2022\/10\/optimizar-campanas-de-alto-rendimiento-300x160.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/span><\/div><div class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_medium bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_medium&quot;,&quot;xxl&quot;:&quot;medium&quot;,&quot;xl&quot;:&quot;medium&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;,&quot;xl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;,&quot;xl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"bt_bb_row \"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div  class=\"bt_bb_column col-xxl-12 col-xl-12 col-xs-12 col-sm-12 col-md-12 col-lg-12 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_normal\" style=\"; --column-width:12;\" data-width=\"12\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_column_content_inner\"><div  class=\"bt_bb_text\" ><\/p>\n<p><strong>Los aspectos fundamentales que se pueden gestionar<\/strong> y optimizar en una PMax son las siguientes:<\/p>\n<div>\n<ul class=\"ul-arrow-list\">\n<li>\n<h6>Grupos de recursos:<\/h6>\n<p>Contar con distintos grupos de recursos, <strong>con im\u00e1genes, videos, textos, y URLs<\/strong> seleccionadas.<\/li>\n<\/ul>\n<ul class=\"ul-arrow-list\">\n<li>\n<h6>Se\u00f1ales de Audiencia:<\/h6>\n<p>Aunque forman parte del grupo de recursos, bien merece la pena tratarlas aparte. <strong>Cuanto m\u00e1s precisas y enriquecidas<\/strong> est\u00e9n las se\u00f1ales de audiencia, <strong>m\u00e1s capacidad tendr\u00e1 la campa\u00f1a de convertir.<\/strong> Dos se\u00f1ales que <strong>no deber\u00edan faltar en una PMax<\/strong> son los <strong>\u00abVisitantes que han convertido previamente\u00bb<\/strong> y los <strong>Usuarios con Intenci\u00f3n de Compra<\/strong> de tus productos o servicios.<\/li>\n<\/ul>\n<ul class=\"ul-arrow-list\">\n<li>\n<h6>Feed Shopping:<\/h6>\n<p><strong>Si tus campa\u00f1as PMax trabajan con el feed de Merchant Center,<\/strong> trabajar el contenido de ese feed <strong>deber\u00eda captar buena parte de tus esfuerzos. Muchas marcas<\/strong> gastan cantidades ingentes de dinero en publicidad y, sin embargo, <strong>no prestan atenci\u00f3n al contenido de sus cat\u00e1logos<\/strong> de productos, que recordemos, <strong>no solo influyen en el CTR, si no que tambi\u00e9n a la hora de competir mejor en las subastas.<\/strong><\/li>\n<\/ul>\n<ul class=\"ul-arrow-list\">\n<li>\n<h6>El copy:<\/h6>\n<p>El copy <strong>es vital en estas campa\u00f1as<\/strong>, ya que son uno de los pocos <strong>elementos sobre los que tendr\u00e1s control<\/strong> en las campa\u00f1as y que acompa\u00f1aran tus anuncios a trav\u00e9s de los distintos canales.<\/li>\n<\/ul>\n<ul class=\"ul-arrow-list\">\n<li>\n<h6>Las Exclusiones:<\/h6>\n<p>De la misma forma que puedes crear se\u00f1ales de Audiencia, tambi\u00e9n podr\u00e1s excluirlas. De todas formas, <strong>la exclusi\u00f3n deber\u00eda emplearse solamente en elementos en los que tengamos una seguridad muy alta<\/strong> de que su existencia excluye totalmente a la persona como p\u00fablico objetivo de inter\u00e9s y no se interseca con \u00e9l de ninguna forma. Exclusiones apropiadas son, <strong>por ejemplo: edades, sexo, etc.;<\/strong> sin embargo, las audiencias afines, ser\u00edan muy peligrosas agregarlas, ya que al ser tan gen\u00e9ricas, corres el riesgo de excluir f\u00e1cilmente a personas de tu p\u00fablico objetivo.<\/li>\n<\/ul>\n<\/div>\n<p>\n<\/div><div class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_small bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_small&quot;,&quot;xxl&quot;:&quot;small&quot;,&quot;xl&quot;:&quot;small&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;,&quot;xl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;,&quot;xl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"bt_bb_row \"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div  class=\"bt_bb_column col-xxl-12 col-xl-12 col-xs-12 col-sm-12 col-md-12 col-lg-12 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_normal\" style=\"; --column-width:12;\" data-width=\"12\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_column_content_inner\"><div class=\"bt_bb_image bt_bb_shape_square bt_bb_target_self bt_bb_align_inherit bt_bb_hover_style_simple bt_bb_content_display_always bt_bb_content_align_middle\" data-bt-override-class=\"{&quot;bt_bb_align_&quot;:{&quot;current_class&quot;:&quot;bt_bb_align_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;,&quot;xl&quot;:&quot;inherit&quot;}}\"><span><img loading=\"lazy\" decoding=\"async\" width=\"997\" height=\"410\" src=\"https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2022\/10\/optimiza-tu-campana-de-maximo-rendimiento.jpg\" class=\"attachment-full size-full\" alt=\"Optimiza tu Campa\u00f1a de M\u00e1ximo Rendimiento\" data-full_image_src=\"https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2022\/10\/optimiza-tu-campana-de-maximo-rendimiento.jpg\" title=\"optimiza-tu-campana-de-maximo-rendimiento\" srcset=\"https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2022\/10\/optimiza-tu-campana-de-maximo-rendimiento.jpg 997w, https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2022\/10\/optimiza-tu-campana-de-maximo-rendimiento-300x123.jpg 300w, https:\/\/www.muchasmetas.com\/blog\/wp-content\/uploads\/2022\/10\/optimiza-tu-campana-de-maximo-rendimiento-768x316.jpg 768w\" sizes=\"auto, (max-width: 997px) 100vw, 997px\" \/><\/span><\/div><div class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_large bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_large&quot;,&quot;xxl&quot;:&quot;large&quot;,&quot;xl&quot;:&quot;large&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;,&quot;xl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;,&quot;xl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"bt_bb_row \"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div  class=\"bt_bb_column col-xxl-12 col-xl-12 col-xs-12 col-sm-12 col-md-12 col-lg-12 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_normal\" style=\"; --column-width:12;\" data-width=\"12\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_column_content_inner\"><header class=\"bt_bb_headline bt_bb_dash_none bt_bb_size_inherit bt_bb_align_inherit\" data-bt-override-class=\"{&quot;bt_bb_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_size_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;,&quot;xl&quot;:&quot;inherit&quot;},&quot;bt_bb_align_&quot;:{&quot;current_class&quot;:&quot;bt_bb_align_inherit&quot;,&quot;xxl&quot;:&quot;inherit&quot;,&quot;xl&quot;:&quot;inherit&quot;}}\"><h2 class=\"bt_bb_headline_tag\"><span class=\"bt_bb_headline_content\"><span>6. \u00bfC\u00f3mo evaluar el resultado de una PMax?<\/span><\/span><\/h2><\/header><div  class=\"bt_bb_text\" ><\/p>\n<p>A la hora de evaluar los resultados de una campa\u00f1a de M\u00e1ximo rendimiento, vamos a tener que sacar la calculadora. Si bien, nunca fue una gran idea evaluar las campa\u00f1as de PPC por separado, ahora menos que nunca. Os explico por qu\u00e9:<\/p>\n<p>\n<\/div><div class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_normal bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;,&quot;xl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;,&quot;xl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"bt_bb_row \"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div  class=\"bt_bb_column col-xxl-12 col-xl-12 col-xs-12 col-sm-12 col-md-12 col-lg-12 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_normal\" style=\"; --column-width:12;\" data-width=\"12\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_column_content_inner\"><div  class=\"bt_bb_text\" ><\/p>\n<hr \/>\n<div class=\"fondo-tip\">\n<ul class=\"ul-arrow-list\">\n<li>Las PMax captan tr\u00e1fico de marca, y este tr\u00e1fico ser\u00e1 \u00abrobado\u00bb de campa\u00f1as de Marca \u00abde pago\u00bb, y tambi\u00e9n (y aqu\u00ed es donde se complica la cosa) org\u00e1nicas. Por lo tanto, una campa\u00f1a de m\u00e1ximo rendimiento, con suficiente presupuesto, puede afectar considerablemente a las conversiones que provienen del tr\u00e1fico org\u00e1nico.<\/li>\n<\/ul>\n<\/div>\n<hr \/>\n<p>\n<\/div><div class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_normal bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;,&quot;xl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;,&quot;xl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><div  class=\"bt_bb_text\" ><\/p>\n<p>En consecuencia, <strong>el rendimiento de las campa\u00f1as de marketing cuando existe una campa\u00f1a de m\u00e1ximo rendimiento en marcha debe ser evaluado de una forma \u00abconjunta\u00bb<\/strong>. Por ejemplo, en el caso de una tienda, se deber\u00edan agregar los ingresos que provienen de Google Ads + Google Organic.<\/p>\n<p>Aun as\u00ed, obviamente <strong>se vuelve harto complejo determinar la influencia de la PMax en los ingresos<\/strong>, a menos que tengas un tr\u00e1fico org\u00e1nico muy estable y con un rendimiento similar cada mes. En caso contrario, ser\u00e1 mucho m\u00e1s dif\u00edcil determinar la contribuci\u00f3n real del PMax.<\/p>\n<p>\n<\/div><div class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_medium bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_medium&quot;,&quot;xxl&quot;:&quot;medium&quot;,&quot;xl&quot;:&quot;medium&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;,&quot;xl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;,&quot;xl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"bt_bb_row \"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div  class=\"bt_bb_column col-xxl-12 col-xl-12 col-xs-12 col-sm-12 col-md-12 col-lg-12 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_normal\" style=\"; --column-width:12;\" data-width=\"12\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_column_content_inner\"><div  class=\"bt_bb_text\" ><\/p>\n<div class=\"box-gris\" style=\"text-align: center;\">\n<h3 style=\"font-size: 24px; line-height: 32px; color: #982783;\">Somos una Agencia de Marketing Digital especializada en<br \/>\nla creaci\u00f3n y optimizaci\u00f3n de estrategias basadas en datos.<\/h3>\n<p><span style=\"color: #000000;\"><strong>\u00a1Hacemos de tus metas las nuestras!<\/strong><\/span><\/p>\n<div class=\"text-center\"><a class=\"btn btn-theme know-more-btn\" href=\"https:\/\/www.muchasmetas.es\/contacto\">Cont\u00e1ctanos<\/a><\/div>\n<\/div>\n<p>\n<\/div><div class=\"bt_bb_separator_v2 bt_bb_border_style_none bt_bb_top_spacing_small bt_bb_bottom_spacing_none bt_bb_border_thickness_1 bt_bb_icon_size_normal bt_bb_text_size_normal bt_bb_separator_v2_without_content\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_small&quot;,&quot;xxl&quot;:&quot;small&quot;,&quot;xl&quot;:&quot;small&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_none&quot;,&quot;xxl&quot;:&quot;none&quot;,&quot;xl&quot;:&quot;none&quot;},&quot;bt_bb_border_thickness_&quot;:{&quot;current_class&quot;:&quot;bt_bb_border_thickness_1&quot;,&quot;xxl&quot;:&quot;1&quot;,&quot;xl&quot;:&quot;1&quot;},&quot;bt_bb_icon_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_icon_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;},&quot;bt_bb_text_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_text_size_normal&quot;,&quot;xxl&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;}}\"><div class=\"bt_bb_separator_v2_inner\"><span class=\"bt_bb_separator_v2_inner_before\"><\/span><span class=\"bt_bb_separator_v2_inner_content\"><span  data-ico-=\"\" class=\"bt_bb_icon_holder\"><\/span><\/span><span class=\"bt_bb_separator_v2_inner_after\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- cell_inner --><\/div><!-- cell --><\/div><!-- port --><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Las campa\u00f1as Google Ads Max Performance son un tipo de campa\u00f1a relativamente nuevo que ha sido dise\u00f1ado para empresas que quieren sacar el m\u00e1ximo partido a su presupuesto publicitario. Estas campa\u00f1as ofrecen varias ventajas con respecto a las campa\u00f1as tradicionales de Google Ads, como un enfoque multicanal, o una simplificaci\u00f3n del proceso de configuraci\u00f3n. En esta entrada del blog, hablaremos de lo que son las campa\u00f1as Google Ads Max Performance y de c\u00f3mo puede utilizarlas para mejorar los resultados publicitarios de su empresa.<\/p>\n","protected":false},"author":1,"featured_media":510,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5],"tags":[],"class_list":["post-442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Campa\u00f1as de M\u00e1ximo Rendimiento | Muchas Metas<\/title>\n<meta name=\"description\" content=\"Saca el m\u00e1ximo partido a tu presupuesto publicitario! 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